Carlsberg’s recently publicised SAP S/4HANA transformation in partnership with IBM paints an inspiring picture of digital ambition and operational evolution. It’s a great story with a strong outcome—streamlined procurement, better supplier collaboration, and a modernised ERP landscape.

But like many headlines, it skips the hardest part: getting there.

What’s not discussed is the complex groundwork—the commercial scrutiny, strategic alignment, and procurement planning—that underpins a successful transformation of this scale.

At ITAA, we see this side of the story every day.

Before the first consultant is onsite, clients must:

• Understand the licensing implications of moving to S/4HANA
• Evaluate multiple system integrators, each with different commercial models and delivery methodologies
• Align procurement, licensing, and long-term operational goals

And they must do it all while avoiding vendor lock-in, overcommitment, or unintentional non-compliance.

That’s where we support.

ITAA acts as an independent specialist, helping organisations:

• Undertake a thorough, risk-aware assessment of implementation options
• Review SI proposals and commercials with a forensic lens
• Facilitate well-informed decision-making based on strategy—not sales targets

Our software advisory expertise spans SAP, IBM, Microsoft, Oracle and more. while our commercial consultants can help support the selection of an SI. Whether the goal is transformation, optimization, or compliance, we ensure every decision is defensible, valuable, and aligned with your broader objectives.

📎 Explore the full range of services we offer

Probably the most important decision you’ll make in your ERP journey

🗣 If your organisation is considering an ERP transformation, let’s talk before the contracts are signed—probably the most important step in your ERP journey.