Software Asset Management (SAM) Services
Build, implement and operate an effective SAM program that gives you greater control over software costs, compliance risk and commercial decision-making.
SAM support built around you
Software estates are constantly changing. New technologies, changing contracts, evolving licensing models and increasing cloud consumption can make it difficult to maintain accurate data, control costs and understand your compliance position.
An effective SAM program creates the structure needed to manage that complexity.
Our independent SAM specialists work with your existing teams and technologies to understand where you are today, identify what needs to change and establish a practical SAM program aligned with your organization’s priorities.
Support can cover the complete SAM lifecycle or focus on an individual stage depending on your existing capability.
SAM Services
A structured, end-to-end approach to developing and maintaining effective SAM capability.
Understand your current SAM capability and identify where improvement is needed.
Without a clear understanding of current SAM capability, organizations can struggle to control software costs, manage compliance risk and negotiate effectively with software publishers.
ITAA conducts an independent assessment across five core areas: people, processes, governance, technology and data.
Your existing SAM practices are benchmarked against ISO/IEC 19770-1 and industry best practice, providing an objective view of current maturity, key gaps and priorities for improvement.
You receive a clear SAM Maturity Assessment Report and presentation, giving stakeholders a shared understanding of the current position and a prioritized basis for future SAM decisions.
Define the SAM program your organization needs.
Once current maturity and priorities are understood, we help translate them into a practical future-state SAM program.
Rather than applying a predefined model, we design the program around your organization, existing capability and business objectives.
This can include defining:
The result is a practical SAM design that connects people, processes, governance, technology and data and provides a clear framework for implementation.
Turn SAM strategy and design into effective day-to-day operation.
A well-designed SAM program only creates value when it can be put into practice.
ITAA works alongside your teams to implement the agreed SAM operating model, establishing the processes, governance, data and controls required to manage software consistently.
Depending on your requirements, we can support process implementation, data collection and validation, license position development, technology configuration, reporting, knowledge transfer and operational readiness.
Our flexible approach allows organizations to retain the level of internal ownership that works for them while accessing specialist resources where additional expertise or capacity is required.
The outcome is a functioning, sustainable SAM program that provides greater visibility and control and can continue to develop as business requirements change.
Sustain, operate and continually improve your SAM program.
SAM does not stop once the program has been implemented.
Software estates, contracts, licensing rules and organizational requirements continue to change, making ongoing management essential to maintaining visibility and control.
ITAA Managed Services provide continuous access to experienced SAM specialists who work as an extension of your team.
Services can include license position management across agreed publishers, software and entitlement data management, optimization analysis, compliance support, agreement and EULA management, reporting, service desk support and ongoing SAM improvement.
Choose the delivery model that best fits your organization:
Fully Managed
ITAA provides a full team to manage your SAM requirements alongside your internal resource.
Hybrid
Your organization retains ownership and control while ITAA provides additional expertise and capacity for agreed activities.
Both models can evolve as your internal capability, software estate and business priorities change.
What effective SAM delivers
A mature SAM capability gives organizations more than an inventory of software. It creates reliable information and governance that can support:
Our client engagements demonstrate that the greatest value often comes from connecting these areas rather than treating SAM as a series of isolated licensing activities.
The potential value of effective SAM
Savings vary depending on an organization’s existing SAM maturity, software estate and optimization opportunities.
Deloitte UK reports that organizations may achieve reductions of up to 30% in software licensing costs by identifying inefficiencies, optimizing software usage and license allocation, and reharvesting licenses.
*Source: Deloitte UK, Beyond Basic ITAM: Navigating the Digital Economy with Intelligent Solutions, 9 April 2026
Ongoing SAM Managed Service,
three years of measurable results
Why ITAA?
Expert SAM support
Interested in optimizing your SAM environment? Speak to one of our experts today. Complete the form and we will contact you within 24 hours.