About Us
We formed to help organizations thrive by taking back control of their IT investments. Control is regained by removing risk, waste, and unnecessary complexity.
Clear Solutions for Complex Software Challenges
ITAA is a trusted global provider of independent software advisory, transformation, and procurement services. Free from vendor bias or resale conflicts, we help organizations actively manage their software licensing challenges, prepare for audits, negotiate fairer contracts, and optimize IT investments.
Founded by former auditors and licensing specialists, ITAA united experts in SAP, IBM, and Oracle under one alliance. We quickly expanded to include Microsoft expertise and then beyond licensing advisory to offer end-to-end IT procurement, vendor negotiation, and transformation support, helping clients across every stage of the software lifecycle.
Today, we operate globally across North America, Europe, the Middle East, Asia, and Australasia, delivering clear, actionable solutions to organizations of all sizes and industries.
The ITAA difference
Software Advisory
Audit defence, contract negotiation, license compliance, and optimization.
Specialist Expertise
SAP S/4HANA, Oracle Java and ULA certifications, IBM ILMT and Red Hat, Microsoft EA renewals, and Tier 2 vendors including Adobe, Autodesk, VMware, and more.
Commercial & Procurement
Supplier management, RFx services, cost control, and transformation support.
Managed Services (ITAA Assist)
On-demand access to our licensing and procurement specialists whenever you need them.
Meet Our Team
Our people are trusted advisors first, each bringing deep expertise in their field:
James Cochlin
Chief Executive Officer
Martijn Smit
Chief Revenue Officer
Koen Dingjan
CFO, CTO & IBM Service Director
Tom Bracher
Commercial & SAM Service Director
Daniel Hesselink
Oracle Service Director
Steve Narey
SAM Senior Manager
Lasse Rye
SAP Senior Manager
Lucy Baker
Microsoft Senior Consultant
Trusted by Global Enterprises
Our clients include leaders in finance, healthcare, utilities, manufacturing, retail, professional services, and more.
ITAA provided us with the skilled help to efficiently provide requested information by auditors and furthermore advice on what and how to communicate.
In this way, the audit was successfully completed with minimal impact on our resources, business processes and finances.
Alfons Giesen, Delivery Manager, Kramp
We believe organizations should have full control over their IT investments, free from complexity, risk, and unnecessary costs.
Why we exist
To help you make informed, confident software decisions.
How we do it
By providing vendor-neutral, expert-led guidance, backed by rigorous analysis and decades of market insight.
What you get
Clear, actionable strategies that deliver cost efficiency, compliance, and commercial advantage.
INDUSTRY INSIGHT
Software Audit Risk: Signs you are exposed or may be audited
Identify software audit risk early. Understand signs of publisher scrutiny and how exposure builds before an audit. Learn more.
Take control of your IT costs and vendor relationships
Get in touch with our team today. Fill out the form and we’ll be in touch within 24 hours.
