About Us
We formed to help organizations thrive by taking back control of their IT investments. Control is regained by removing risk, waste, and unnecessary complexity.
Clear Solutions for Complex Software Challenges
ITAA is a trusted global provider of independent software advisory, transformation, and procurement services.Free from vendor bias or resale conflicts, we help organizations actively manage their software licensing challenges, prepare for audits, negotiate fairer contracts, and optimize IT investments.
The ITAA Difference
Independent Advice
We never resell software or take vendor incentives. Our only priority is your best outcome.
Specialist Expertise
Our consultants are former vendor negotiators, auditors, and IT procurement experts with decades of experience in SAP, Oracle, Microsoft, IBM and more.
Proven Results
We have delivered millions in cost savings, reduced audit exposure, and secured strategic commercial wins for clients globally.
Future-Focused
With capabilities spanning cloud, FinOps, and AI, we help you prepare for tomorrow’s licensing challenges.
What We Offer
We deliver objective advice and tailored solutions that put you back in control of IT spend and vendor relationships:
- Software Advisory
Audit defence, contract negotiation, license compliance, and optimization. - Commercial & Procurement
Supplier management, RFx services, cost control, and transformation support. - Managed Services (ITAA Assist)
On-demand access to our licensing and procurement specialists whenever you need them. - Specialist Expertise
SAP S/4HANA, Oracle Java and ULA certifications, IBM ILMT and Red Hat, Microsoft EA renewals, and Tier 2 vendors including Adobe, Autodesk, VMware, and more.
Our Story
Founded by former auditors and licensing specialists, ITAA united experts in SAP, IBM, and Oracle under one alliance. We quickly expanded to include Microsoft expertise and then beyond licensing advisory to offer end-to-end IT procurement, vendor negotiation, and transformation support, helping clients across every stage of the software lifecycle.
Today, we operate globally across North America, Europe, the Middle East, Asia, and Australasia, delivering clear, actionable solutions to organizations of all sizes and industries.
Meet Our Team
Our people are trusted advisors first, each bringing deep expertise in their field:
James Cochlin
Chief Executive Officer
Martijn Smit
Chief Revenue Officer
Koen Dingjan
CFO, CTO & IBM Service Director
Tom Bracher
Commercial & SAM Service Director
Daniel Hesselink
Oracle Service Director
Steve Narey
SAM Senior Manager
Lasse Rye
SAP Senior Manager
Lucy Baker
Microsoft Senior Consultant
Trusted by Global Enterprises
Our clients include leaders in finance, healthcare, utilities, manufacturing, retail, professional services, and more. We have helped organizations:
- Defend against multimillion-pound non-compliance claims.
- Negotiate market-leading discounts and commercial terms.
- Optimise IT spend, saving millions in unused or misaligned licensing.
Our Ethos
We believe organizations should have full control over their IT investments, free from complexity, risk, and unnecessary costs.
Why We Exist
To help you make informed, confident software decisions
How We Do It
By providing vendor-neutral, expert-led guidance, backed by rigorous analysis and decades of market insight.
What You Get
Clear, actionable strategies that deliver cost efficiency, compliance, and commercial advantage.
ITAA provided us with the skilled help to efficiently provide requested information by auditors and furthermore advice on what and how to communicate.
In this way, the audit was successfully completed with minimal impact on our resources, business processes and finances.
Alfons Giesen, Delivery Manager, Kramp
Let’s Talk
Take control of your IT costs and vendor relationships.
