Recognising the organisational implications of artificial intelligence was only the first step.

Building a new advisory capability required the right intellectual partner.

Artificial intelligence is often discussed in terms of tools and platforms.

But the deeper challenge organizations face is structural.

AI changes how information flows, how decisions are made, and how expertise is applied.

Addressing this challenge requires a different perspective.

This is where Alan King became central to the creation of ITAA.ai.

Alan King’s Approach to AI Strategy

Alan King’s work focuses on how organisations evolve when intelligent systems become embedded in everyday operations.

His frameworks explore:

• human-AI-data collaboration
• AI-enabled operating models
• new organisational decision structures
• AI governance and integration

Rather than focusing only on technology implementation, this approach focuses on how organisations themselves must adapt.

The organisational thinking that underpins ITAA.ai’s approach to AI strategy is explored in AI and Organisational Logic: The Thinking Behind ITAA.ai.

Complementary Expertise

The partnership behind ITAA.ai combines two complementary capabilities.

ITAA contributes expertise in:

technology governance
commercial strategy
software vendor negotiations
procurement and licensing frameworks

Alan King contributes expertise in:

AI strategy
organisational design
human-AI collaboration models

Together these capabilities enable organisations to approach AI transformation from both commercial and organisational perspectives.

Why the Partnership Matters

Artificial intelligence does not operate independently of organisational structure.

Without addressing decision models, governance frameworks, and operating structures, AI initiatives struggle to scale.

The creation of ITAA.ai reflects a belief that organisations need advisory support that bridges both dimensions.

Technology governance and organisational transformation.

Discover how ITAA.ai combines strategic AI expertise and commercial technology advisory.

Koen Dingjan, CFO

Koen is a seasoned expert in IBM licensing with nearly two decades of experience. A former Deloitte auditor, he has led over 60 IBM compliance reviews and developed an industry-recognised IBM compliance certification course. At ITAA, Koen helps clients manage IBM license compliance, defend against audits, and optimise license management strategies.