Latest news 3 years ago

ITAA Insight: Building strength and momentum for 2021

The ITAA team has gone from strength to strength during our first year in operation, with the introduction of three new partners and plans to extend further afield.

We now offer dedicated software asset management (SAM) expertise, as well as further SAP-specific services, including roadmap design for organizations transitioning to S/4 HANA.

Our new ITAA partners expand the breadth of our one-stop-service, offering clients an even wider range of independent support and helping them to stay on top of intricate software rules and complex licensing models.

Introducing our new partners

SAM Charter

SAM Charter is an internationally recognized consultancy in enterprise-wide software and IT asset management (ITAM), building world-class ITAM/SAM frameworks.

Our new vertical lead from SAM Charter is Rory Canavan.

Rory has advised many organizations on the best practices and principles of software asset management, including the Royal Navy, Compaq, HP and Flexera. He was recently awarded ITAM Professional of the Year by the ITAM Review.

At ITAA, Rory helps clients to derive the very best results from their SAM suite, aiding in IT operational and strategic decision-making.


LCxp provides companies with fully independent advice on successfully purchasing, managing and using their Microsoft software licenses.

Our new vertical lead from LCxp is Wim Zuman.

Wim leverages his in-depth expertise in both national and international Microsoft projects to make licensing smarter and more cost-effective for customers. He is highly skilled in the field of Microsoft licensing contracts, acting as a conversation partner for C-level and directors, as well as a sparring partner for systems integrators and software procurement departments.

At ITAA, Wim’s in-depth expertise enables him to guide the entire process of determining a customer’s licensing position, from contract negotiations to strategy definition. He also assists with specific projects such as audit support and the optimization of on-premise and cloud environments, allowing our customers to significantly reduce their IT costs.


iTh is an SAP solution delivery and integration partner, guiding customers to make the right SAP choices based on their business needs and IT strategies.

Our new vertical lead is Hans Naedts.

Hans has worked with SAP since 2004, helping clients in Europe and globally to overcome their software challenges. This has included auditing and optimizing SAP usage, building future-proofed roadmaps and saving clients licensing costs.

As ITAA partner, his extensive expertise is helping clients transition to S4/HANA. He also coordinates and runs the ‘run’ and ‘support’ phases of SAP projects.

SAP vertical lead at ITAA, James Cochlin, said, “Rory, Wim and Hans, with their excellent track records and reputations in the industry, complement and complete our existing services.

“We’ve spent this year growing our client base and teaming up with global consultancies to help them deliver their niche services. Introducing new partners helps to back up our clients’ commercial and architectural needs, while supporting us with the processes to manage software assets going forward.”

Meet the rest of the team

Rory, Wim and Hans join a team that has grown in strength and size during our first year in operation. Our vertical leads are industry-recognized professionals with proven global experience, and include:

James Cochlin, JNC

JNC is a premium software advisory firm that specializes solely in SAP software. Its experienced consultants support customers with the architecture of green and brown field SAP landscapes, licensing and risk management, calculating the total cost of ownership, benchmarking deals and negotiating new software purchases.

Daniel Hesselink, License Consulting

License Consulting is the longest-running consultancy firm dedicated to Oracle licensing. It offers Oracle compliance auditing, negotiation, tactical and strategical advisory as well as ongoing compliance advisory. The team provides independent and freely available audit scripts for Oracle database environments, including CPU and VMware scripts and automated processing capacities for their own but also Oracle LMS and Flexera scripts.

Koen Dingjan, SolarCom

SolarCom has provided license compliance consulting and audit defense services to IBM customers worldwide since 2009. It continues to invest in research and automation to provide the best end-to-end IBM license management support to its clients, including full deployment and configuration of the IBM license metric tool (ILMT).

Emily Piscopo, Aster Commercial Services

Procurement doesn’t need to be complex and cumbersome. Aster Commercial Services is a team of highly experienced individuals whose consultative approach and flexible, collaborative way of working cut through complexity and ensure the right procurement solutions can be implemented quickly.

Robbert Roelofsen, Business Advisory

Robbert has been working in the software licensing industry since 1998, with account management roles at Microsoft’s large account resellers, BT Syntegra and Software Spectrum (Insight). From 2011 to 2015 he worked as a licensing solutions specialist for global clients in Microsoft’s Enterprise team.

You can read more about our vertical leads in our new ‘Getting to know you’ blog, coming in the new year.

Gaining momentum for 2021

During what has been a challenging year globally and with a heightened awareness of the need to be commercial, we have been helping clients to maximize the value from their software agreements and optimize overall IT spend. This will only increase next year.

ITAA’s Oracle vertical lead, Daniel Hesselink, said, “We have ambitious plans for 2021 and are currently in discussions with partners around the world, who are experts in their niche and keen to stay completely independent. Clients too have responded enthusiastically to our breadth of service, knowing we can offer everything they need in one place.”

James added, “Going forward we’ll be moving away from the core team being based in one time-zone and expanding into new territories further afield, so that projects can be delivered locally by trusted partners.

“We’ll be looking particularly at quality assurance and how to standardize and monitor that globally, to cement our position as the trusted software advisory partner.”

If you have an interest in working with ITAA, we are looking for new partners and skillsets to complement and complete our service offerings.

For further information or interviews please contact Carol Purslow,

Transform your business. Find out how we can help.

We’d love to meet. For an interview, a request for a proposal or just a question: Please fill out the form and we’ll be in touch within 24 hours.

    Have a question? Visit our contact us page for more options.

    Talk to us today